TUZHE PACKAGING GUIDE
Write a Custom Packaging Brief Suppliers Can Quote
Turn product photos into a usable packaging brief with defined dimensions, supplied components, artwork status and open questions. Includes a practical request format.
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A supplier can usually understand the look of a reference photo. What the photo rarely explains is the size of the contents, the exact components being ordered or which design decisions are still open. A useful brief makes those distinctions visible before anyone prepares a quotation or drawing.
Start with the product, not the box name
Describe what will be packed and how it reaches the customer. For a cake, provide the board footprint, finished decoration height and intended carrying method. For a gift set, list each item and the planned arrangement. For a takeaway pack, explain the serving, any liner and the packing routine.
Label measurements as internal package dimensions, external package dimensions or product dimensions. Do not mix all three under a single heading called “size.” Attach a sketch if a written description could be read in more than one way.
Separate fixed requirements from proposals
Some details are fixed: a board size, a logo file or a delivery destination. Others invite a proposal, such as the closure or the way an insert retains the contents. Mark each unresolved field as “supplier proposal requested” and explain the job it needs to perform.
This prevents an illustrative photo from silently becoming the specification. If a photograph shows ribbon, a printed sleeve and a support base, identify which parts you want included. Reference a catalog product such as a clear-frame cake box to communicate the starting structure, then describe your changes separately.
A compact request you can adapt
We need packaging for [contents]. The product envelope is [dimensions and units], including [board, liner or accessories]. Our preferred starting format is [reference]. Please quote [quantity by size] complete sets, including [component list]. Artwork is at [logo only / draft / final dieline] stage. Please propose [open items] and identify what your sample will demonstrate. Delivery destination: [location].
The bracketed fields are prompts, not a finished order. Add photographs of the actual contents, the reference image and a simple size table where several versions are involved. A proposed delivery date should remain a request until the supplier confirms the production and transport scope.
Keep artwork status honest
A logo file is not a print-ready box layout. State whether the structure has an agreed dieline, whether all wording is final and whether colors or finishes need a physical reference. For a range of sizes, identify which panels share graphics and which need their own layout.
Name the brief and attachments consistently, for example “Bakery range — brief B — artwork 02.” When one file changes, list the change instead of circulating several attachments called “final.” The sample approval guide takes over once there is a proposed specification to review.
Send one request with visible gaps
Use the downloadable packaging brief as a collection point. A short, consistent request with clearly marked unknowns is easier to answer than a long collection of images containing conflicting sizes. The custom packaging process explains how the brief moves into structure, artwork and sample discussions.